MEDIA PROTOCOLS
Resources for journalists, podcasters, and media professionals.
Deploy assets. Extract intelligence. Maintain standards.
MEDIA RESOURCES
Spencer Tarring is the author of The Dominus Code and the architect of a sovereign life. A former tech CEO who exited for millions in his twenties, he spent a decade in Shanghai's high-society nightlife before rejecting modern degeneracy to build a legacy of order. Today, he builds critical digital infrastructure, leads a multi-woman dynasty, and teaches men how to kill the "Boy" to build the "King." He is a Realist, a builder, and a Dominus.
ASSET ARMORY
VISUAL IDENTITY
The Dominus Code is not just a book; it is an aesthetic. All media coverage should align with this visual language.
The Vibe
BRUTALIST LUXURY
Raw concrete meets Italian marble. High contrast. Shadow and light. Cinematic stillness.
Keywords
Color Palette
Dominus Gold
THE MAIN. Headers, accents, CTAs
Void Black
Backgrounds, negative space
Concrete Grey
Text, secondary elements
Paper White
Body text for readability
Blood Red
Warnings, emphasis (use sparingly)
Typography
CINZEL
The Law — Display & Headlines
THE DOMINUS CODE
Used for all headlines, section titles, and impactful statements. Always uppercase. Wide letter-spacing (0.1em - 0.2em).
Cormorant Garamond
The Scripture — Body & Quotes
“The boy wants recognition. The man wants mastery.”
Used for body text, quotes, and descriptive content. Elegant and readable. Often italicized for quotes.
MONTSERRAT LIGHT
The System — UI & Labels
APPLICATION REQUIRED • ENTER THE CODE
Used for UI elements, buttons, labels, and system text. Always uppercase with wide letter-spacing (0.2em - 0.4em). Light weight (300).
Imagery Rules
Do Use
- Black and white portraits
- Silhouettes against light
- Images of physical strength (gym, nature)
- Architectural lines and structures
- Sharp, fitted clothing (black t-shirts, tailored suits)
- Training gear and athletic imagery
- High contrast, cinematic lighting
Never Use
- Bright, commercial smiles
- Generic stock photos of 'businessmen'
- Cluttered or busy backgrounds
- Rounded corners or soft edges
- Pastel or muted color palettes
- Casual or sloppy appearance
- Low-quality or pixelated images
Design Principles
No Rounded Corners
Everything is sharp. Buttons, cards, images—all use 0px border-radius. Brutalism demands edges.
1px Borders
Thin, precise borders define structure. Never thick or heavy. Subtle separation, not division.
Slow Animations
Transitions are deliberate and weighty. 0.8s - 1.5s duration. Ease-out timing. Nothing bouncy or playful.
High Contrast
Gold on black. White on void. No muddy mid-tones. Text must be immediately legible.
Generous Spacing
Let elements breathe. Large padding. Negative space is a feature, not waste. Luxury needs room.
Texture & Grain
Subtle noise overlay on backgrounds. Film grain aesthetic. Never flat or sterile.
QUOTE FORGER
Generate branded social tiles instantly. Control the aesthetic.
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HIGH-VOLTAGE QUESTIONS
Skip the small talk. These questions spark the best conversations.
"You say in the book that 'Happiness is not the goal.' If not happiness, what should a man be waking up for?"
"You openly lead a non-monogamous household with a strict hierarchy. What do you say to critics who call this oppressive or misogynistic?"
"What did building and exiting Dedipower teach you about money, independence and responsibility?"
"Why do you believe the 'Sovereign Individual' must leave the West to survive the next decade?"
"What is the 'Craig Moment' you describe in the book, and why does every man need one?"
"You quit alcohol cold turkey in 2020. Why do you believe sobriety is a prerequisite for power?"
PROTOCOL RIDER
Before requesting an interview, confirm you meet the standard.
The Book
THE DOMINUS CODE
Fuck Monogamy. Build a Dynasty.
Author: Spencer Tarring
Genre: Masculinity / Philosophy / Strategy
Release: January 2026
The Hook
Modern masculinity is broken because it apologizes for its own nature. The Dominus Codeis not a self-help book; it is a demolition of the “soft life” and a blueprint for the Sovereign Individual. It argues that the “Prime Directive” of a man is not happiness, but Species Expansion—building a multi-woman, multi-generational dynasty rooted in strict hierarchy, discipline, and capital.